Thursday 26 August 2010

Online Baby Journal


As you may know there's a new and exciting online business just launched called imemoryboxes and I happen to be the founder!

As a key stepping stone to defining our offer we conducted some heavy research into the hassles and regrets of parents. A strong theme came out of the findings and helped us to create our fresh and innovative way of recording life's special moments.

Here's a taste of what we learned:

Treasured photos are not easy to find
Audio recordings are rarely listened to but when they are they are the best way of remembering special times. They trigger the mind's eye much better than anything else.
Traditional ways of collecting memories and recording events are too time consuming and dull
The best thing about memories is sharing them with loved ones - not so easy to do the traditional way
It's difficult to keep keepsake records tidy and presentable

There's lots more (you'd expect me to say that wouldn't you!)

So, there's a little insight into why parents of any age should look after their cherished memories with imemoryboxes.

visit www.imemoryboxes.com

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